Enhancing quality of life by bringing the quality of its products in line with world-class technology and to introduce a range of specialized and innovative products, based on leading technologies available globally.

To become the most admired pharmaceutical company in India for clean and ethical business and marketing practices and establish ourselves in OTC segment by:

  • Building distinctive sales and marketing capabilities.
  • Inculcating a high performance culture.
  • Being the partner of choice.
  • Always adhering to 'our values' based on our obligations as trustees of customers, employees, shareholders and society.
  • Pursuing world-class standards in our People, Products, Processes, Partnerships and Performance.
  • Seeking quantum growth to lead in the domestic market and enhance our international presence.

To Consumers

We believe that our first responsibility is to consumers who use our products. To meet their needs everything we do is of the highest quality. We constantly strive to reduce our costs in order to maintain reasonable prices. As a result, our products are not only effective and safe, but also accessible and competitive in the market.

To Healthcare Professionals

We cooperate very closely with medical and pharmaceutical authorities and follow the latest research and trends in our industry. We continuously stay in touch with the leading technical experts on the production of pharmaceuticals. The combination of sound pharmaceutical knowledge and our state-of-the-art technology expertise has resulted in the development of effective products that are trusted by millions of consumers.

To Business Partners

We build trust and long lasting relationship with our business partners, suppliers on one side and distributors on the other, dealing with them with the highest standards of professionalism, integrity and ethics.

To Employees

We are committed to our employees, the highly dedicated men and women who work with us. Everyone is respected as an individual and is recognized for their merit.

To Community

We are responsible to the community and society in which we live and work. We believe and support strong community commitments and involvement with charities and social campaigns.